Tip #2: Tips for your courses to rank better in search results.

Tip #2: Tips for your courses to rank better in search results.

We all know that increased visibility in search results brings an increase in site visitors, which translates into increased sales. Now that you've created your first course and taken your academy live, it's time to bring interested prospects from all over the world to enroll in your course. 

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TrainerCentral offers a couple of tools to help you get started optimizing your site content and tracking your course's reach and visitor behavior. 
 

First of all, what is SEO?

 
Search Engine Optimization is an essential dimension of online marketing. SEO is basically telling search engines what value you offer and why your page is the most relevant for the user's search, and why it should be shown in the first few search results.     
 
SEO is in itself a broad topic and includes aspects ranging from optimizing your site page with enhanced iterated content to using advanced analytics to identify your audience demographics and cater your business model and training content specifically towards that group.
 
Let's take a look at the tools you can find in TrainerCentral on your course's SEO settings tab to make it rank higher in search results. 
 

Title, description, and keywords

 
For proper SEO planning and targeting, it's important to know which relevant keywords your audience is using in searches. With various online tools such as Keyword Planner or keywordtool.io you can use to understand which keywords bring in a lot of visitors to your courses, which keywords are specific to your subject domain, and what is being typed according to the latest online trend in your field of expertise. 


 
Once you've found these relevant keywords, make sure you include them in your course webpage title, description, and meta keyword sections. All search engines match and map the relevance of the prospect's keyword with the text in these site headings of your course website so the prospect gets relevant content in their search results and also so the course gets shown to the right market. 
 

External tracking tools and code

 
There are various website tracking and heatmap tools like Zoho Pagesense and Hotjar which help you understand the demographics of your training audience better. By adding tracking code from these tools in your course webpage, you can easily extract highly valuable data, such as which countries contribute to the most traffic to your sites, what is your typical learner persona, whether your learners are predominantly mobile users or laptop users etc. 
 

 
Once you add this code to course's hosted in TrainerCentral, the code tracks user behavior across the websites and you can view a consolidated report of the same in the respective tools that you use. The above image shows a typical view that you get in Zoho Pagesense when tracking your websites. 
 
With empowering data points such as these, you can curate all your outbound campaigns, course content, branding and other marketing parameters to focus on increased course signups, achieve sales targets, popularize your academy, and much more. 
 
We hope these SEO settings can help improve the breadth and depth your course reach in the online e-learning market! We'd also love to hear your thoughts on using TrainerCentral's SEO features, so feel free to share your questions or feedback in the comments below.