Hello trainers,

Welcome to another spotlight post from TrainerCentral, where we’ll share how to market your online courses using the Coupons feature.

Consider this scenario. You’ve created a course on Natural Language Processing (NLP) for $100. To encourage sign-ups, you’re offering a 20% discount as an early bird offer for the first 100 purchases.

You can apply the coupons to either all tickets for a course or only a specific ticket.

For tickets that include a subscription, payment plan, and part payment, you can customize the redemption terms. This means you can decide if the coupon can be used for the first installment, a specific number of installments, or across all installments. Additionally, you can set the validity of the coupon based on a specific period or the maximum number of learners who can redeem it.

Providing coupons is one of the best methods to boost your course sales. Discounts can entice new learners and will be effective during sales events like Black Friday. It can also be used to promote a course bundle as part of upselling tactics.

How do you share coupons with your learners? 

You can share the coupon codes directly with your learners, display the discounted price on the academy website, or share sales widgets with the discounted price on websites for easy access.

You can learn more about this feature by referring to this help article.

If you have any questions, ask us in the comments, and we’ll be happy to help.

You can view our previous spotlights here.