Spotlight #6- Improve your academy's reachability using site settings

Spotlight #6- Improve your academy's reachability using site settings



Hi everyone!

It's time to shine the spotlight on another helpful TrainerCentral feature.

The experience that a user has on a website is paramount in deciding its effectiveness. That experience depends on numerous functions such as social impressions and accessibility.

With the various sections under the Settings tab of the Site menu, you can enhance your learner's experience of using the site more intriguing.

What are the various settings and their functions?

There are three sections available under the Settings tab:

      General: For displaying basic info like academy name, logo, and social links.

      SEO: To help search engines rank your academy page higher.

      Common label: To change the language or tone of the text displayed in your academy site.

Why is linking to social media important?

Every social medium has its own audience and purpose. Your presence across social media will show that your brand is organized and dependable. Moreover, learners visiting your site for the first time will get a clearer picture of what your academy does by visiting your social media channels.

How does SEO help an academy?

The most organic way of users reaching and visiting a website is through search engines. This means your academy's page must contain information relevant to the user's search query. For this to happen, the admin needs to allow the search engines to index the page. This boosts your academy's credibility in the eyes of your users.

Click here to learn more about SEO and the functions available in TrainerCentral.

How does the Common label feature help users?

To gain a competitive advantage over other rivals and improve your conversion rate, there are steps you can take to make your site available to a wider audience. This can be done by translating the required field names to the language of the user's choice. The Common label feature also helps in changing the tone of UI texts to reflect your brand.

For example, you can change the text displayed as "type your feedback" to "share your thoughts" by using the Common label tab. This helps to express a particular tone to the users that resonates with your academy.

To learn more about customizing and enhancing your academy page, click here.

We hope you found this post useful. Have questions about using social media and SEO to promote your academy? Ask us in the comments and we'll be happy to help.

For any other questions about TrainerCentral, you can contact us at: support@trainercentral.com.

Stay tuned for more useful tips from TrainerCentral!