Identify the most effective channels to promote your training session.

Identify the most effective channels to promote your training session.



Hello everyone,


As a trainer, are you struggling to find effective channels to promote your session? We have a tip to handle this.

Welcome to another tips and tricks post from TrainerCentral. Today, we’ll share a tip to refine your session's marketing strategies.

You can monitor the sources of your session registrants and attendees and identify the most effective channels for promoting your session.

Let's say that Audrey is conducting a training session on Thought Leadership and promotes it through various channels like email marketing campaigns, social media posts, website banners, and other promotional material. Understanding the session's reach on each channel will allow her to optimize her marketing strategies for that channel. Source tracking will be useful in achieving this.

Let's look at how to promote the registration link:

  1. Once the session is created, navigate to the Promote tab.
  2. Click the Share Session link button. The Share Session link window will be displayed.
  3. Enter the source names that are relevant to the channel where you're promoting your session.
  4. Copy the URL and promote it in the intended channel.



You can monitor the registrants' and attendees' sources in the People tab. With this information, you can gain insight into the channels that attracted more registrants and attendees to the session. This will help you develop and focus marketing strategies on those specific channels for upcoming sessions.



To learn more about this feature, please refer to this help article.

We hope you find this tip useful. If you have any questions, feel free to post them in the comments below.

You can also find our previous "Tips and Tricks" posts here.

Stay tuned for more useful articles from TrainerCentral!